World of Concrete 2016

World of Concrete is the industry’s only annual international event dedicated to the commercial concrete masonry construction industries. The trade show campaign was built around the phrase “Just Good Enough Isn’t Good Enough.” This audience is a fun and boisterous crowd so the design was kept lighthearted and bold with friendly tones. There was also an extremely popular on-booth giveaway that was advertised with the help of Yuri the Yeti a character created by Jay Yalung.

  • Tradeshow Booth Design
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  • Collateral
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  • Print Design
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  • Email Design
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  • Concept Development
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  • Creative Strategy