This conference was great to design for. The target audience is different from the average consumer that I have dealt with, so that gave me some fresh perspective. The linchpin for this campaign was twofold, one part was the campaign slogan; “Bringing Together Dreamers, Thinkers, and Doers,” and the second were the four pillars of the BIM workflow. The trade show booth itself was based on the four pillars, BIM Field Trip, Pre-Design As-Builting, Construction Layout, and Construction Validation. I kept the giveaways fun with the four distinct t-shirt designs, and created an interactive speakeasy party invitation for a private event Leica Geosystems hosted.
